Today marks the beginning of Fairtrade Fortnight, which runs until 8 March. It's an initiative aimed at raising awareness of Fairtrade products, by encouraging you to choose products that change lives. The short film on the campaign's website gives an insight into the difference Fairtrade can make, looking at two farmers working under the Fairtrade system: Edson and Tsala, two tea farmers in Malawi.
Over the past 20 years, the Fairtrade mark has become the biggest and best known ethical label in the UK. When you see the Fairtrade mark on a product, you know that it meets certain standards in terms of fairer prices and better working conditions, which aim to give farmers a fairer deal.
To encourage people to make the switch to Fairtrade products, Fairtrade Fortnight are making a number of freebies, offers and competitions available on their website. Offers include a free Fairtrade coffee with any purchase at Greggs, a free pack of Clipper green tea at Waitrose, the chance to win a box of Cadbury Dairy Milk Buttons, and many more.
I'm sure I'll be making use of some of these offers over the next couple of weeks. Will you be getting involved in Fairtrade Fortnight?
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